SamInNebraska wrote:
That peak euphoria has set in? I didn't realize that was your point. I think the original reference to USAToday trumpeting peak oil back in 2005 was quite telling, no one can claim that the information wasn't out there. And the question itself, the MEDIA embracing peak oil? What is the significance of that? The media embraces sensationalism, they will scream peak oil! as fast as they will oil nirvana! a day apart, and regardless of current events.
CERA, which was mentioned in the article, argued that oil production would peak after 2020. The IEA, the main international organization that studies oil supplies worldwide, gave a similar conclusion. As shown in the article, the only ones who argued otherwise was "a vocal minority of experts." It was only in 2010 that the IEA insisted otherwise:
http://www.youtube.com/watch?v=v0ujDVRIzGM
That's why except for a few articles on the matter, the media never "fully [embraced] peak oil."
What they embrace is basically irrelevant, for those of us who have been watching this unfold over the years obviously there was information out there we used to determine that yes virginia, peak oil happened, now life sucks (for some anyway) and get used to it because a very special event has come and gone, now get with the program and learn to ride a bicycle already.
Actually, what you call "a very special event" hasn't come and gone because total production hasn't dropped yet. That's another reason why the media won't be embracing this issue, and when they do, it will no longer matter at that point.
What the media is embracing, though, is the opposite, i.e., news about reserves, etc., "saving" us.