Jotapay wrote:Using profiles of it customers and tracking their locations through their smart phones, it will be able to provide live updates on their surroundings and inform them of tasks they need to do.
"I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next."
I imagine that could be a Netflix kind of thing, Google could get to know you so well that it knows what kind of events you'd be interested in, what restaurants you'd like, etc. This isn't too hard to do, the Netflix algorithms sure do a good job of predicting what someone would like to watch.
If you take a step back though, the relentless march to complete loss of privacy is stunning. In many cases, people actively seek to live a public life -- everybody on Youtube imagines they're a celebrity.
And then there's Foursquare, I have a hard time understanding that. I guess it's sort of neat to look on your phone and see where all your friends and family are at any given time, but on the other hand why would someone want to be trackable like that? If you want to have lunch with someone, just call them for crying out loud, not show up and wait for someone to track you down.
This total loss of privacy is a goldmine to advertisers, of course. Think how much money they can save if they target you with ads for only those products you'd be interested in. One day, when all of us doomers sit down to watch TV Google will play us commercials for #10 cans and bugout bags, whereas someone else would see commercials for Nordstrom's or whatnot.
And if your interests or activities begin to change, Google will know about it and introduce different ads into the mix. Heck, using comparative algorithms like Netflix, Google could even predict what you're likely to do in the future. So that's where it's headed, Google will know your past, present, AND future.
Ad targeting is already here, of course.. as I look to the left of my screen I see two ads for products relating the Gulf oil spill, and one for some kind of newsletter for oil traders. I haven't read this anywhere, but I suspect Google uses IP addresses to target ads. If not, I'm sure they're planning on it.