by kpeavey » Sun 06 Dec 2009, 11:14:30
Demand Destruction is synonymous with Lifestyle Destruction.
Prices rise to destroy demand, supply shrinks reduce availability, someone has to go without. The lower income brackets will be first because thats how it works, money being used for trade and all. Oil and gas will become less available to a growing demographic group as supply declines. Most people will be forced to change their lifestyle. Discretionary income is eaten away by higher prices. Wages are cut as employers struggle to stay in business. Incomes are eliminated with continued and rising unemployment.
A few years ago, a decent wage earner could return to a warm or cool home, turn on a TV with 200 channels, pop something into the microwave, mow the lawn or pay someone to do it, take a vacation in Cancun, and be secure with his retirement expectations. Mediocre work brought great rewards.
A few years from now, if he still has a job, he'll carpool or take a bus to work, the thermostat will be turned way down, cable is shut off, the TV and microwave went away in a yard sale, the lawn is a foot high, vacation is spent looking for work, and the guy is hoping to survive to retirement age. Hard work gets you by.
Cheap energy and cheap products have given us a lifestyle of abundance, comfort, and ease. Small sacrifices are easy to make in a recession. You can give up steak in exchange for pasta. Dickies instead of designer jeans. Scott instead of Angel Soft. Higher prices are not intolerable as long as the energy is still available.
Demand destruction comes in 2 forms: extreme prices and unavailable supply. This forces change upon people in ways they don't want. Gasoline rationing means the car is used only to get to and from work and a trip to the store once every couple of weeks. Heating the house costs how much more this year? Take in your brother to help pay the bills, turn the thermostat down to 68, then 65, then 60. Steak becomes pork shops, then chicken, then hot dogs, then pasta, then potato, then pancakes. The dryer is replaced with a clothes line. The washer is run on cold water only. Tide is replaced with Cleano or whatever the cheapest detergent they have. No more cable, no more movies, no more dining out, take your lunch to work, that shirt only has a small hole, rather than toss it, wear it when mowing the lawn with a reel mower.
People will move in together, walk to work, turn the whole backyard into gardens, wear holes in their shoes and go without. If the crash is slow, people can continue to make adjustments to their lifestyle, giving up abundance, comfort and ease, to be replaced with suffering, misery and despair.
A great many people have financed their lifestyle with homes, cars, boats and the like. Reduced energy means a reduced economy, and a reduced ability to
repay debt. The banks will take the homes, cars and boats. J6P moves his brother's entire family in because they have noplace else to go. That single income household with 4 people and a dog just became a single income household with 8 people. When the bank comes for 6P's house, car and boat, and there is no other brother to move in with, well, you can see where this is going-tent cities and breadlines.
If you want a picture of the future, imagine a boot stamping on a human face--for ever."
-George Orwell, 1984
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twenty centuries of stony sleep were vexed to nightmare by a rocking cradle, and what rough beast, its hour come round at last, slouches towards Bethlehem to be born?
-George Yeats