Just to confirm what you mean: how were they "pseudo-intellectual"? What types of people?
When you say, "into actually taking the rest of the film seriously," are you implying that it shouldn't be taken seriously, or that the producers were successful in pulling it off?
The Cinema that showed the film is renowned for its independent movies and is in an avante garde area of Toronto, The Annex. By 'pseudo-intellectual' I mean the sort of people who want to be seen to be into everything alternative and independent but whose interest is mainly superficial; to show how trendy they are.
My mention of shocking the audience into taking the film seriously was meant to credit the producers with being successful in pulling it off. I'm sure a significant percentage of the audience probably went in thinking this was some outlandish whacko theory being presented to them. The contrasting scenes of Azerbaijan brought home the geological reality to them, and removed some of the skepticism.
The producers said after the show that they plan on showing the film in independent theaters in a few other places (Dubai amongst others), and are eventually hoping to get it into mainstream cinemas in the US, although they conceded that they're at least a year away from that. If it does get into mainstream cinemas that would be massive... I'm sure all the vested interests will do their best to avoid that happening. So, unfortunately, it will be a very long time before the movie becomes available on DVD
For anyone going to the May 4th showing, get there early. It was sold out 10 minutes before start time and the HotDocs cinema is bloody big!