Peak Oil is You

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Page added on May 26, 2010

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Rocky Mountain Institute: Fuel Without Fear

We are engaging powerful partners across four key sectors—buildings, transportation, industrial design and electricity—to understand and vault the barriers to shifting from fossil fuels to efficiency and renewables. Although that transition will take decades to complete, and not all its details can be fully foreseen, big gains can start now.

Building on our 2004 synthesis “Winning the Oil Endgame,” RMI’s goal with Reinventing Fire is to change minds and clarify choices by showing what exists, what works, what makes sense and what makes money. We aim to move the conversation from “it’s impossible” and “how much will it cost?” to “here’s how” and “how can we invest?”

Reinventing Fire will not only create a vision but also provide a peer-reviewed, industry-validated roadmap of practical steps toward an efficient, resilient, cost-effective, all-renewable energy system.


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