backstop wrote:Kylon -
I'd have to differ with you on the adviseability of encouraging the decidedly partisan "feminist" movement from pushing PO awareness, as it seems to me that the PO needs to be associated with the inverted chauvinism that now passes for feminism like a hole in the head.
I totally agree, backstop.
Most people do not know that Feminism was co-opted by Big Tobacco in the 1920's, and has been their best marketing arm, ever since.
After the First World War, Big Tobacco realised that their massive investment in pre-packaged forms of tobacco (known as 'cigarettes', as they were seen as small "cigars") wasn't making the impact they needed to cover the massive costs of tooling-up to make said cigarettes.
One Edward Bernays ( a name that should be a lot better known), nephew of that charlatan, Sigmund Fraud, and ground-breaker for the use of "psychology" in advertising, was hired by one George Washington Hill, then President of the American Tobacco Company, to "fix it", to increase sales of the then new cigarettes.
And fix it Edward Bernays did: he created the 'Torches of Liberty' march, where he paid High Society (female) Debutants in New York to swagger up and down while openly smoking cigarettes. The press loved it.
This piece of PR co-option worked so well, the proto feminist movement adopted it (unknowingly, I presume) and thus the scene was set for the greatest triumph of PR over common sense: the idea that, if a girl smoked, she was (somehow) 'liberated" or "emacipated", or "empowered". This idea continues today, in spite of the best attempts (belated attempts, too) of a few Feminists to point out the health problems associated with smoking. In a survey done in the late 1990's by the then lesbian President of the Australian Medical Association, they discovered that there were two exactly equal reasons (34% each) as to why young girls were taking up smoking:
#1. To demonstrate their own 'independance'' (34%);
#2. To reduce the birth-weight of their first child (34%);
The rest of the reasons account for the rest of the percentages.
The best that the then AMA president could come up with was a sort of half-hearted bleating for young girls to change their minds.
We often hear people condemn actresses in the 1930's, 40's and 50's (and 60's and 70's, too!) about how they smoked on screen - most people do not realise that this was the original "product placement", and those actresses had clauses written into their contracts insisting they smoke.
They were put there by various PR companies, taking the lead from one Edward Bernays. He was terribly pleased (though he later said he was horrified) that the Nazis took him up on his book "Propaganda" (or Engineering Consent). Bernays was later to write about how shocked he was as to the uses the Nazi's had put his book, but he was still happy to take their money.
Ever wondered why some cigarettes are branded with such odd names, such as "Virginia Slims"? It relates to the lie put about by the PR industry: smoking reduces your weight. The PR campaign was "instead of reaching for a sweet, I reach for a Virginia Slims" said by a pretty (and thin) actress, who had a reputation for her independance. Indeed, the more that an actress established her reputation for "independance", the more Big Tobacco's PR guys wanted to sign her up. Few refused. Money, after all, means empowerment, doesn't it?
By the early 1990's Big Tobacco admitted that they were getting worried: the number of young
men who were taking up the habit was dropping dramatically, at the same time as the number of older men who were quitting was rising in an unprecedented way, thanks to the persistant "anti-smoking" campaigns. Billions of dollars income for Big Tobacco seemed threatened. But by the end of the 1990's Big Tobacco cheerfully announced that their worries were over: young "empowered" females were taking up the habit of smoking in larger and larger numbers. Indeed more than enough to compensate for the awful, dreadful, hopeless, regressive men who were giving up smoking, or not taking up the habit in the first place.
It is noted dryly that the rate for Lung Cancer in younger women is now neck-and-neck with the traditionally biggest cancer: breast cancer. This is in spite of a lot of "top" Feminists talking about how awful tobacco was and how girls shouldn't smoke. One can ask the various Medical Associations & Anti-Cancer Institutes about how successful these top Feminists actually were at lowering the cancer rate.
So, returning to the suggestion: are we certain we wish to "hitch our wagon" to a movement already hopelessly co-opted & compromised by Big Tobacco, which, when push comes to shove, actually makes zero impact on Society?