PO Polls
Posted: Sat 25 Sep 2004, 21:57:06
http://peakoil.com/modules.php?name=Sur ... 0&thold=-1
By
Oct 17, 2005, 4:40pm CDT Updated Oct 17, 2005, 5:40pm
People are changing their driving habits based on the higher gas prices, according to surveys by Maritz Research's Automotive Research Group.
In 2005, 79 percent of those surveyed said they are reducing unnecessary driving, up from 65 percent in 2004; 52 percent are not going on long trips on vacations, up from 39 percent in 2004; and 73 percent said they drive more conservatively, up from 63 percent in 2004, the research group found.
In another Maritz Poll survey, two-thirds of the respondents said gas prices had an effect on the size of vehicle they would consider buying. In terms of sales, according to the research group's New Vehicle Customer Study, trucks still made up more than 50 percent of new sales, although the trend was moving toward smaller vehicles.
More than 94 percent of consumers said they intend to drive less when gas prices reach $2.76 per gallon; 85 percent said they would think about purchasing a more fuel-efficient vehicle at $2.75 per gallon; and 93 percent would shop for a more fuel-efficient vehicle as soon as possible at $3.22 per gallon.
The New Vehicle Customer Study was conducted when the reported last price paid for a gallon of gasoline was $2.15, which was consistent with the U.S. average price.
Toledo, Ohio-based Maritz' Automotive Research Group specializes in automotive research. Fenton, Mo.-based Maritz Inc. is the 10th largest privately held company in St. Louis.