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Hitchhiking Tweaked for Our Peak-Oil (Near) Future

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When the Soviet Union collapsed back in the early ’90s, and shut off the spigots in Cuba, this island people was suddenly wrenched off the big oil tit. In short order, they started growing food organically inside their cities, losing weight (average 20 pounds that first winter), walking and biking more, and a law was passed that made it illegal not to stop for hitchhikers. All this I recall from memory: The Power of Community: How Cuba Survived Peak Oil, which I watched in 2004 and the rest is herstory, in terms of how I rerouted and localized my own life. GANA, GANG, GANE —  these visions and projects in my neighborhood all, at least for me, stem from that movie.

I remember hitching back in the late ’60s and early ’70s. How much fun it was. How exciting. You never how long it would take to get a ride, who would pick you up, what kind of conversation you would have, how far your next ride would take you. Open to the universe, sailing along, trusting each other in the flow of the NOW. Let’s go. 

In Rural Kansas, an Experiment Makes Hitchhiking Safe Again

The people behind the project borrowed some tricks from ride-sharing apps like Lyft, but tweaked the details so the rides are free.

April 22, 2014

by Jennifer O’Brien via yesmagazine


Photo: shutterstock

“We’re not stuck in a traffic jam. We are the traffic jam.”

What I love best about the sharing economy is how it squeezes good value out of the unused bits of our society that would otherwise go to waste. And nowhere do you have so much waste as in our transportation system. A personal car uses less than 1 percent of its energy to move a passenger, and 80 percent of our passenger capacity is driving around empty.

That’s hundreds of millions of empty seats in this country! Meanwhile, 45 percent of the country has no access to transit. What a perfect opportunity to share!

Of course, plenty of smart people are already employing new Smartphone apps to put those empty seats to work. For example, I could use the Lyft or Uber apps to call up a citizen taxi, or download the Carma app to share my morning commute. That is, I could do these things if I lived in a big city like San Francisco or Austin. Unfortunately, I live in rural Northeast Kansas where we have neither transit, nor the critical mass of people needed for those apps to work well.

Hitchhiking is an easy, cheap, and flexible way to get around—in many countries it’s a primary mode of transit. We denizens of the countryside have historically accepted a big trade-off. Peaceable enjoyment and low housing costs come at the price of a tremendous amount of driving. And when the car is our only option, we are incredibly vulnerable to fluctuations in the price and disruptions in the supply of gas. I spent two years grumbling about all the driving, but feeling helpless to do anything about it.

Then I heard a radio podcast about hitchhiking and how it’s not nearly as dangerous as the media have led us to believe. The point was made that hitchhiking is such an easy, cheap, and flexible way to get around—in many countries it’s a primary mode of transit. So the show argued, we should give it another chance. For some reason, this idea grabbed me so fiercely that I thought about little else until I had designed a way to do just that—mainstream hitchhiking and make it safe, easy, reliable, and fun. What I came up with was a nonprofit organization that I called Lawrence OnBoard.

Here’s how it works: participants can sign up as riders or drivers or both. Drivers can sign up for free. They get a window cling with their member number. Riders pay a membership fee and we provide them with a background check, a photo ID and a folding dry erase board branded with the club logo. The rider can write his destination on the board, stand by a safe roadside, hold up the board and wait for a passing car to stop. The rider can then text in the driver’s member number (or license plate number if the driver is not a member) to Lawrence OnBoard.

That makes a record of the ride which is important as a safety backup, as a way to leave feedback and it enters the driver in a drawing for a prize. The prize is a fun incentive for the driver that doesn’t require an awkward cash transaction and doesn’t turn the driver into an unlicensed taxi service. Lawrence OnBoard will provide training, a map of good locations, and a marketing campaign.

With the power of the sharing economy, we now have the chance to build a brand new model for public transportation.
That’s the plan, and in 2013, I conducted field tests to see if it could work. Twenty-three volunteers went out on 121 test rides in and around the Lawrence area and the results were pretty astonishing. Even with random strangers picking up, 95 percent of the volunteers got a ride in less than half an hour, and our average wait time was less than seven minutes! In some prime locations, we could reliably get a ride in less than two minutes. When I saw these results, I know we were onto something.

I personally used my dry erase board to commute to town for most of the summer and I found that it was safe, easy, and reliable and saved a lot of gas. But even better, I met more of my neighbors, learned what was happening in the neighborhood and even made a couple of business deals. Building community like this is the big strength of the sharing economy and it’s something we are sadly missing when we all drive alone.

Of course, this ridesharing concept does have its limitations. One shouldn’t do it at night, it’s not good for transporting small children, and riders need to be over 18 and use good judgment. We still need to conduct another season of research to back up the preliminary findings and continue to test and map good locations to ride from. We’re also raising funds through grants and some crowdfunding to launch a pilot, hopefully before the end of the year. You can help our efforts by making a donation at RocketHub.

Americans are eager for better transportation solutions. The carless college students in Lawrence, environmentally conscious families who want to pare down to one car, and populations who can’t drive are especially interested in this project, since it focuses on short, local trips.

When I presented the research findings to the Transportation Research Board I got an enthusiastic response from transportation professionals all across the country. Lawrence OnBoard has been featured on podcasts, public radio stations, blogs, and the news. Most recently, we were named a finalist in the TEDxFulbright Social Innovation Challenge and got to pitch the idea on a TED stage!

We are so fortunate to live in this modern age. With the tools and technology currently at our disposal and the power of the sharing economy, we now have the chance to build a brand-new model for public transportation. Imagine a network of neighbors driving neighbors. This network is nimble and can fill in the gaps between trains, buses, and bikes. It’s cheap and efficient because it makes better use of the cars already on the road. And it’s a transportation system that’s built on our best resource: our human kindness.

Check out on our progress at

See you on the road!


Jennifer O’Brien wrote this article for, where it originally appeared. Jennifer is CEO of the nonprofit Lawrence OnBoard, and the owner of CASA Kids Studio in Lawrence, Kansas.

8 Comments on "Hitchhiking Tweaked for Our Peak-Oil (Near) Future"

  1. Makati1 on Sat, 26th Apr 2014 8:28 pm 

    In the 60s and 70s the world was not as full of questionable personalities as it is now. I too picked up hitchhikers, if I thought they would be safe. But, I stopped in the late 80s when they started to all look like highwaymen.

    Not going to start again, even if I lived in the US and had a car. Too many who are desperate in today’s world. Not that you see many in the areas I travel on the East Coast when I visit. Probably, they are as afraid of the possible driver. I didn’t live 70 years by being foolish or taking unnecessary chances.

  2. Davy, Hermann, MO on Sat, 26th Apr 2014 9:36 pm 

    We will need more of these programs as bottom up efforts to mitigate and adjust to the coming decent. This particular program has good merit and deserves more documentation for other areas. I have seen studies where a 10% decline in liquid fuels can lead to a 30% to 50% reduction in discretionary driving. This is naturally due to the needs of emergency service, police, essential government services, and vital supply delivery. A fuel shortage is sure to happen one day. When and if it does a program like describes will allow some mobility that otherwise would not have been so easy to organize.

  3. Kenz300 on Sun, 27th Apr 2014 1:12 am 

    Walk more, buy a bicycle or use mass transit……….

    Cities need to become more people centered and less automobile centered. There once was a time when trolleys ran thru the center of most major cities.

  4. Aire on Sun, 27th Apr 2014 6:40 am 

    Well we can tell you lost a lot of your humanity a long time ago Makati1.. BillT lol. Hey whatever makes it so you survive I suppose. As a whole though, we’ll benefit more to form groups of people helping each other but I fear we’ll more likely have a majority of groups trying to wreck other ones. Well I guess conflict is packaged with problems and inevitable

  5. BC on Sun, 27th Apr 2014 12:11 pm 

    Its all the violent and scary hitchhiking movies that has made us fearful of picking up strangers, we should embrace this novel concept it will bring about more trust and community spirit just what we need as we ride the post peak oil descent

  6. danny on Sun, 27th Apr 2014 1:53 pm 

    Makati 70 is pretty old maybe you should start planning on leaving this world….the collapse scenario has no need for unproductive old people who play on their computer all day…..

  7. GregT on Sun, 27th Apr 2014 4:11 pm 

    Back in the 60s and 70s hitchhiking was very common. A few serial killers pretty much put an end to the practise. We even have a highway in BC commonly referred to as the highway of tears. The latest hitchhiker to be murdered there was in 2011. Makati1 is correct, there are far too many messed up people out there these days. Better to take the bus, or ride with someone that you know you can trust.

  8. FriedrichKling on Sun, 27th Apr 2014 10:56 pm 

    Thank you, Aire and danny.

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