CEO Ghosn stresses coolness factor, tries new model to bring down price

President Barack Obama has set an ambitious goal of putting at least 1 million battery-powered cars on the road by the middle of the coming decade.

Many in the auto industry have charitably called that target ambitious. Others are less polite. But while it may be a difficult goal, Nissan CEO Carlos Ghosn is among those who believe the public may get charged up by the switch to electric power.

To get there, however, he stresses that some of the industry’s basic business models may have to be rethought to reflect the new world of electric propulsion.