Ironmike wrote:I watched an interview with a GM vice-president on Bloomberg the other day when GM announced their earnings for the quarter. He was asked how much the "employee pricing" was affecting his company's bottom line. He stated that their "marketing expenses" were unchanged. This means that this is all a marketing gimmick and they are not selling their vehicles for any less now. They are just selling more of them due to the gullibilty of the car buying public. 1st post I think
It is a tough point to gauge as there are usually incentives on vehicles, especially domestic, like cash back (the public sees) and dealer 'incentives' (public doesn't see) that change the bottom line. I would bet they are taking a hit, just not much different than normal (as of late anyway). It really is a marketing ploy, as they even said recently, they don't want to offer rebates as it cheapens their vehicles' image. Now they are 'rewarding' you with better pricing.