cube wrote:MD wrote:.........
I can't imagine where GM will come up with the next marketing gimmick.
..............
Buy an SUV and get free high speed comcast internet access for a year! 

That would certainly make me get out there!
The Big 3 make most of their money from their finance arms. If the finance arms were gone they would be out of business, since the car-making end of things has been marginal or a loser for a while. Ford Motor Credit, GMAC, etc is what is making the money. When banks started getting tougher for people to get car loans (because of the riskiness of someone spending 2 weeks worth of pay on a car payment), the dealers began taking over most of this business.
On paper, it looks like a fantastic idea. Self-finance your really expensive product, charge most people outrageous amounts of interest, and sell most cars for the inflated retail price. You rake in tremendous amounts of cash! The problem with this strategy is that you're not diversified. If people quit buying your product, you're double-screwed. One of the reasons to offer these incentives to get people buying is that they're never really making money from the cars. But, if no one's buying, no one's taking out 6 year loans, either. That can put a serious crimp into lots of things, including your growth prospects, which sinks your stock, meaning lots of bigwigs losing money as their stock options value falls thru the floor.
Really the whole thing is shell games designed to try and prop the system up long enough for "those that are" and a few "those that will be" in charge to get theirs. My father has sold cars almost all his life (Ford for years), and is close to retirement. He tells me 80% or more of the people he sees in the dealership have wrecked credit - chargeoffs, bankruptcies, repo's, etc. The deals he has to try and swing to get people into cars, the stories he tells me, are amazing. People so upside down on 2 or 3 different cars in a row that they're paying 30 grand for a Ford escort (or Focus nowadays). But people really, really want them cars, so the dealership will do it. What can Ford do? If they deny the loan, they're killing themselves off...
After fueling up their cars, Twyman says they bowed their heads and asked God for cheaper gas.There was no immediate answer, but he says other motorists joined in and the service station owner didn't run them off.