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Advertising Trends

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Advertising Trends

Unread postby MD » Mon 15 Aug 2016, 03:09:49

Madison Avenue is expert at recognizing the "concerns of America", and have been so for decades. Their collective ability to sell to current concerns has been stunning, at least, for decades. Awe inspiring even.

The latest trend, just appearing along with seasonal political ads, are in the realm of emergency preparedness. (worry reigns supreme?)

Reverse mortgages, annuity cash advances, and other methods of pulling emergency cash reserves are fading into dust. (the public is tapped out?)

What are other fading and/or emerging trends? Astute observer of culture and commerce will have insight.

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Re: Advertising Trends

Unread postby SeaGypsy » Mon 15 Aug 2016, 05:14:29

The amount of insurance advertising has massively increased, & they are getting away with absolute bullshit promises for things like "$5 a week funeral insurance, $10,000 payout to your loved ones, or your full premium returned, whichever is greater! Acceptance guaranteed for under 65s!"

In the transport industry, anybody who can hold a job can borrow to buy new trucks, with the trend in the industry towards owner drivers, ads are everywhere for truck finance. Car makers doing effective zero rate car finance.

I'm in Australia, since our mining boom ended we are stuck in the derivatives bandwagon with the rest of the developed world.
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Re: Advertising Trends

Unread postby GHung » Mon 15 Aug 2016, 09:38:44

It's no wonder the US is the most medicated country on earth. I don't watch much TV, but it seems every time I turn it on there's a commercial peddling some wonder drug (mainly to baby boomers, judging by the 'actors') with an alarming list of side-effects, some designed to help alleviate the side-effects of other drugs. It's also no wonder the US has the most expensive health care system.

Better life through chemistry, eh?
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Re: Advertising Trends

Unread postby Paulo1 » Mon 15 Aug 2016, 09:47:44

Add to that formerly fat celebrities and sports stars pimping 'nutri-systems food orders. My favourite is 'flex seal' Apparently I can make an air boat out of window screen, flex seal it, and spend a day honking through the 'Glades.
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Re: Advertising Trends

Unread postby GHung » Mon 15 Aug 2016, 10:05:10

Yikes, Paulo, FlexSeal works great until the sunlight hits it. I used some once to seal a roof bracket (about three coats) and it lasted all of a month before drying, cracking, and falling apart. Then, again, I've never seen it claimed to be UV resistant. I suppose that with most of these products, it's what they don't say that you have to be careful of.
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Re: Advertising Trends

Unread postby ennui2 » Mon 15 Aug 2016, 15:50:11

There actually was a time when it wasn't legal to advertise drugs, because it was seen as something that could cause people to drive prescriptions rather than it being through the objective prescription from a doctor.

http://www.kevinmd.com/blog/2010/09/dtc ... y-fda.html

http://articles.mercola.com/sites/artic ... ngers.aspx

In addition to this, PBS used to be known for not having advertising. All you could do is say "brought you by a gran from mobile corporation". Now they slather it with slogans and some video footage. It's an ad. So PBS is really no more ad free than, let's say, Texaco Star Theater was in the 1950s.

https://en.wikipedia.org/wiki/Texaco_Star_Theatre
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Re: Advertising Trends

Unread postby Newfie » Mon 15 Aug 2016, 16:25:54

Roger that on PBS. They are just alike the others.

I'd be interested to know if there are any stats that show where Madison Qvenrevenues are coming from? I doubt that's available but it would be interesting.

Since o don't watch TV or evn listen to radio anymore I'm kinda lost on this stuff.
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Re: Advertising Trends

Unread postby dolanbaker » Mon 15 Aug 2016, 17:12:10

Slightly off topic, but Facebook are trying to suppress Ad-Blockers by preventing users from browsing facebook with the "shields" enabled. They are also trying to "hide" ads in the posts.

http://www.bbc.com/news/technology-37056013

Almost every penny Facebook makes comes through advertising - and so any threat to that model really does put the entire company at risk.

Which is why Facebook is moving quickly to get ahead in its running battle with Adblock Plus, a company that offers software that blocks ads from appearing to its 100 million or so users.

Last week, Facebook made tweaks to its news feed so that the way Adblock Plus (and other similar software) “spotted” ads no longer worked, essentially tricking the blocking software into thinking ads were just normal posts.

In response, Adblock Plus - drawing on the open source community - came up with a workaround.
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Re: Advertising Trends

Unread postby GHung » Mon 15 Aug 2016, 21:26:03

Facebook..... I've heard of that.
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Re: Advertising Trends

Unread postby MD » Tue 16 Aug 2016, 05:16:31

If I were an MD, the endless "ask your doctor about xx" ads would be high on my irritation list!

(oh wait...I AM an MD! They're my initials though... :lol: )
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Re: Advertising Trends

Unread postby Ibon » Tue 16 Aug 2016, 08:05:43

I don't know how advertizers will exploit this but we do have a vast population around the planet of folks whose nervous systems have become habituated to instant gratification in the way the inter act with their digital devices. The nervous system is always "on" while the physical body is not getting any exercise. This deadens the nervous system to finer and gentler pleasures and forces an adrenalized orientation toward entertainment. Peoples nervous systems are so jacked up that they cant take a walk in the woods anymore, this is too boring.. they want to go zip lining through the canopy. This zip lining attitude and desire is a physical manifestation of what they are doing when they surf the net with their digital devices.

And so this raises the question for advertisers. Do we promote products that further adrenalize over stimulated nervous systems or do we begin to promote products that detox one from this constant digital stream of instant gratification?

That is my two cents....
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Re: Advertising Trends

Unread postby Newfie » Tue 16 Aug 2016, 09:17:07

A couple of points.....

1. I think it is almost impossible to quantify advertising because one the one hand it comes to us in so many channels. And a lot of it is specifically targeted to niche markets. Who really knows how big those markets are?

2. What passes for advertising? Just picking on PBS it's clear that they are taking money from a number of large corporations including MDM and the Koch Bros. to what extent does that Influence their editorial decisions? And if it does, is that not mass manipulation? Is that not the definition of advertising? Several years ago I got so fed up with the local affiliate and their extremely poor reporting I quit supporting them and no longer trust them.

The only question is, is this new or has it always been so?

To Ibons point I think that is spot on. I find it in myself. Am I not this very moment an example?

I think the answer to the question of future is more, More, and MORE! how can it be otherwise? Is it not true that we are a society based on growth, who worship growth, whose motto is "Grow or Die".
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Re: Advertising Trends

Unread postby KaiserJeep » Tue 16 Aug 2016, 14:40:49

Fixed embedded advertising in social media and web pages is an ancient idea from the decade we changed millennia, the 2000's. This is a long message, for which I apologise in advance, but it is important and I do know this topic. So read and ponder, please.

In the 2010's we recognize the user as they log in and tailor everything he/she sees to their particular world-view. Advertizing is tailored for age group, geographical consumer preferences, and both historical and recent search history.

The more subtle forms of advertising are product placements, in all network and cable and internet-only entertainment feeds. They are selling the placement of logos on major and minor appliances, cell phones, PCs, vehicles, and HDTVs. Not to mention snack food packaging, soft drink labels, pizza boxes, etc. When an advertiser is not found in a particular local market, one sees a blur in that logo area of the screen. There is a tiered advertizing structure in place with national, local/geographical, and consumer-specific advertising for sale to merchants. The means to personalize the advertising feed is the network browser software and the newer operating systems (everything since Windows 7 and Android 4, and I don't know what Apple versions) on PCs and mobile devices, and the Unix operating environments of all recent DVRs, streaming video devices, HDNA disk players, and the like. Disturbingly, this tech is now reaching into vehicle dashboards and even major appliances. There are for example smart refrigerators which recognize family members and remind the cook to replenish staples and verbally chide those on a diet for even opening the door. Down at the corner gas station here in Silicon Valley, the gas pump recognizes my credit card and shows me targeted advertizing on a color video screen as I pump gas into my Jeep.

YOU might have seen a CoCa Cola can in an actor's hand on prime time television. In another room of your house on a device which has another family member with a different file of consumer preferences, it might be a Pepsi or RC Cola label, on the same program at the same time. But unless that brand/name/label/logo was an essential part of the program plot, it's available for advertizing, and increasingly, product placement ads are being used (unfortunately in addition to rather than in place of commercials).

So many people are carrying cell phones, tablets, smartwatches, and other mobile devices around with them, not realizing that these items are broadcasting a digital identity and a precise GPS-derived location constantly. Their presence/location is detected by cell towers, Bluetooth devices mindlessly broadcast a digital ID, WiFi devices broadcast a unique MAC address associated with them, and some people even have medical devices embedded and attached to their bodies for medical professionals to monitor over the net. Heck, your dogs and cats are "chipped" with RFID tags, as are many kids too young to be on the net. RFIDs can also be read by loop antennas in doorways and mall entrances and public restrooms and park benches.

I have been watching this evolution and even after being an insider in the 'puter industry for the better part of four decades, the present rate of change amazes me. That it is occurring under the very noses of the consumers themselves, largely and increasingly unnoticed, is profoundly and completely disturbing.

I'm going to tell the truth now, which some of you will believe, and others will not.

You are recognized by your digital profile every time you are logged onto the worldwide network. Even if you use a different device, a different user name, and a different server. Even if you are in a cave in Afghanistan or on a boat out of sight of land or are thumbing a tiny cell keyboard in the outback desert or the remote mountains. None of our comm systems are private, including cell towers, satellite networks, broadcasts in the electromagnetic spectrum, and landlines for voice and data.

You can't hide. Your clumsy efforts to do so are the most interesting thing about you, since obviously you are trying to hide something. In fact, you might as well use a biometric device and log on with a fingerprint or a retina scan, because your profile is so distinctive, that you will be identified within minutes even when you are doing everything you know how to do to remain hidden. The harder you try to remain hidden, the better you are at it, the more interesting you become to government agencies, law enforcement, and to those marketing consumer-specific products to you.

Deep in the bowels of the NSA, the Russian and Chinese NSA equivalents, and the even more pervasive data collected at Microsoft and Google and Apple and nameless places you would not even recognize, your files grow and elaborate. How you spend your money, who you physically and virtually associate with, and the way these things are changing and evolving are all being recorded. You the individual have files in several places on the globe, and you are constantly being studied, by advertising bots, by government agencies, by law enforcement, by academic researchers, and by those who find amusement in plundering such data.

It doesn't matter whether you are Hillary Rodham Clinton, with corruption documented for anyone who cares to look, or someone who thinks an anonymous user name on PO.com protects their privacy. Every credit card purchase, every online transaction, your current physical location and recent travels, and your entire search history, your peculiar tastes in pornography of all sorts, your telephone calls, your (digital) music and (digital) video consumption habits, and every word you ever typed under every username into every forum your entire life, every photo you ever posted or viewed, every "like", everything and anyone you follow, it's all there, for anybody who is interested.

Nor does cash mean anything anymore. Every time you pull money out of an ATM, every time you handle cash within view of an HD camera, every time you give or receive serialized currency, a transaction is recorded, including every dollar bill and all higher valued notes. Even if you do such out of sight of cameras those bills will eventually show up in the view of another camera somewhere, and your transaction will be known, whether the other party is a drug dealer, a prostitute, a yard sale cashier, your kid, or a total stranger. Transactions with coins remain anonymous, unless within view of a camera. That could change any day, as obviously your spouse, your doctor, your insurance company, and nameless strangers working on candy advertising all have an interest in your eating habits, whether you like chocolate or nuts or trail mix, and how much you eat.

Everywhere you operate your vehicle, be it a car, truck, motorcycle, bicycle, airplane, or Segway scooter, your trip is known, as long as the license plate has passed within view of a network camera.

Every time you yourself pass within view of a network camera, your location is known. As time passes, facial and body contours change, and your file is carefully updated to reflect your latest biometric parameters, to better enable tracking your every move.

Networked high definition HD cameras are everywhere - I have four outside my home, which I access across the network to monitor my residence when I am away. I supplemented their feeble onboard infrared LEDs with infrared floodlights under the eaves of my home, to extend the night time range from fifteen to eighty feet, to match the day time range. When I was recently out of town attending a funeral, and then extended this to a two week vacation, I accessed these cameras across the net and notified a friend to pick up packages and brochures on the front porch, so the place would not appear vacant. I watched drug dealers who used the street for two days, and reported them via a police tipline - one that I am not so foolish as to believe is anonymous, nor do I believe that I am the only user of my cameras. Heck, I bought the things at Costco, and set up the offsite cloud storage and selected and decided to pay for a certain number of weeks of video storage, and if local law enforcement isn't using these cameras, they are pretty lame. Meanwhile they display recognizable faces, night and day, of my family, neighbors, and perfect strangers walking by my house, or entering my back yard or side yards. I recently saved the video of a bobcat in my backyard, and sent it to friends and relatives.

Are you beginning to understand? I have said these things on two other occasions over the last three years of my participation in this forum, and yet most of you don't seem to be following what I am saying, if this silly and so naive thread about advertising trends is anything to judge by.

YES, as a practicing EE who worked on this digital infrastructure, I bear a partial responsibility for the current state of affairs, as do thousands of others. All I can say is, I took joy in designing faster and faster computers, for over three decades, without thinking much about the consequences.

I've tried to stay as non-technical as possible in this post. I offer you three easily digestible sources of information, disguised as entertainment:

First, the 1998 Will Smith movie Enemy of the State. Charmingly dated, completely obsolete technology, yet a perfect example of the way things have been for decades, and the attitudes of a disbelieving public.

Secondly the recent (2011-2016) TV series Person of Interest. Slightly ahead of it's time when broadcast, now being eclipsed and obsoleted by current technology. Can be streamed in it's entirety on Amazon.com, and is currently being rebroadcast in syndication.

Thirdly the current USA network series Mr. Robot, which is highly entertaining, wickedly subversive, genre-bending, and endlessly inventive. The ultimate personification of evil is "Evil Corporation" whose logo of a lazy inclined capital "E" looks a lot like an Enron logo (purely a coincidence, I'm sure). The question of whether Elliot the protagonist is dangerously insane while he sabotages the worldwide network is still out with the jury. I've not decided whether this is science fiction, alternative history, or real history as seen by a mentally ill person - or all of these things - or something else entirely - but it could not be more fascinating to watch.

Don't try to absorb everything I have said at once. Remember that the shock of being subjected to a new worldview has seven stages which are shock or disbelief, denial, bargaining, guilt, anger, depression, and acceptance/hope. After several years, I am pulling out of stage 6.

Edit: You see, you WERE assimilated, years ago. You are now part of the network, as are most humans. Your digital virtual persona will survive your death. Historians of the future are data miners. Reality is no longer fixed, it is variable. Think about things like the standards for information acceptance at PO.com, for example. We have users that will challenge you to reveal your online sources before further interaction. They were assimilated before you, and their worldview is entirely networked and digital. I have a test question for you:

Do you believe that it would be a good, even progressive thing to do to enable online voting for the various government positions?
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Re: Advertising Trends

Unread postby sidzepp » Tue 16 Aug 2016, 17:59:23

Kaiser: Online voting is a dangerous precedent!

In regards to advertising, I began noticing that many of the sites frequently visited have ads for the few products purchased online, or emails that are constantly in my inbox. A tux was needed for my son's wedding and for six months I saw ads for Men's Warehouse on BBC, the Weather Channel site and several others. I have never shopped at Men's Warehouse and have no intention of going there is the future. What got me curious was when going on my wife's computer a completely different set of ads appeared.
This advertising designed for specific people based on the assumed assumptions of some Madison Avenue idiot has been going on for years. Thirty years ago it might be based on an assumed audience of a particular show; i.e., Soap opera fans would be bombarded with household products and feminine products, NASCAR devotees would see ads for Lite beers and Doritos, and so forth. Every year as technology continually creeps into our daily life we find targeted ads are becoming more invasive.
In 2012 my Hispanic neighbor and I retrieved our mail at the same time. We were both UAW members and my leaflet told me that Obama would crack down on the borders and help preserve American jobs. My neighbors leaflet said that we needed a more porous border and he would work on immigration reform. It said nothing about preserving jobs and my neighbor was just as concerned about his job being moved away.
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Re: Advertising Trends

Unread postby Newfie » Tue 16 Aug 2016, 19:32:07

KJ,

What percentage of Internet traffic is porn? I've heard numbers around 40% IIRC. Maybe that's what the spy geeks are really about,modeling at our filth!

I think you have a point up to a point. Just because data is being collected does not mean it is being stored and analyzed. There are 7.5 BILLION of us, the vast majority of whom are of no possible interest. Ee are all just white noise.

There may be a few who are of interest to the "authorities." I doubt any of us rise to that level. Cid may have some insight into those matters.

But there is no doubt that our advertising and news feeds are. Sing manipulated to give us what they think we want. My bet is the common thread is to get us to buy more. Doesn't matter what it is so long as we keep turning the dollars over.
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Re: Advertising Trends

Unread postby SeaGypsy » Tue 16 Aug 2016, 19:55:35

The filth aspect is very interesting. People's inclination to filth has been exploited throughout the ages, delivering a wickedly powerful tool to the holder of proof.

Despite having no real privacy as elaborated so well above by KJ, in Australia we do have some good privacy laws. At current practice, a dodgy internet footprint will preclude employment in any senior public office, the secret services & police, or running for public office, any security privileged position, just as surely as a criminal record will.
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Re: Advertising Trends

Unread postby KaiserJeep » Tue 16 Aug 2016, 20:59:05

Sometimes I am reminded that not everywhere is there the same level of technology, even in the USA.

Just weeks ago in rural Wisconsin, I saw analog TVs, VCR-based security systems, and old mechanical gas pumps where wheels with numbers whirled around, and you gave the cashier your credit card to turn on that pump - which he did with a switch. Yet here in Silicon Valley, the network is everywhere, in every device.

The intent of this invasive practice is to more effectively market goods to you. Judging by the present levels of consumer debt, they are succeeding brilliantly in this.

Should you care? Pragmatically it does not matter whether you care or not, because you have data files already - I'll even suggest to you that if at any point in your life you "opt out" of any data collection via the privacy laws, that the amount of data stored about you would subsequently increase, since you don't want them to know something. Maybe a student loan you walked away from, or a failed marriage, or a relative in prison, or a bad debt, or a cancer diagnosis, or an annoying former parent, sibling, spouse, or child?

The end result of this intensive data collection is not the invasion of your privacy, but it certainly does that. Most of the data analysis on your personal stats will be done by the advertizing bots, the academics and their demographic spreadsheets, those seeking to effectively influence your vote, and like things. Most of it is impersonal analysis for impersonal purposes. But if you have a personal enemy who has the financial means, there is nothing that this person cannot find out about you, as long as he is willing to pay.

If you are an Al Qaeda terrorist hiding in a cave in Afghanistan, it matters a he!! of a lot, it becomes a matter of life and death, with drone-fired missiles dealing out sudden death from the sky. The take away message for Americans is that the government knows where you are and what you are doing, all the time if they care to look, and can replay your life as far back as their digital records go.

Because EVERYBODY has a life that now is an open book if anyone cares to read it. Once again, pragmatically it does not matter whether you care or not, because you can't opt out, you can't pretend to be dead, you can't hide from your enemies, and you certainly don't want to make an enemy of the government or anybody else with the access to such data.

I told you about an aspect of your life that I thought you should understand, not because any of us can change the least bit about it.

There are a few things you can do that reduce the data being collected. You can use cash and always pay with the green back of the bill upwards, where the serial number can't be seen with a camera. You can refuse to carry a cell phone, or any Bluetooth device, and make sure your Wifi is turned off on your PC or tablet or E-Reader unless you are using it for something.

Mostly, you can live a life which won't be perturbed by increasing personal data collection which you cannot stop anyways. You can also be aware of what is happening and how unlikely it is that you can effectively disappear from the network or dodge surveillance for any amount of time whatsoever. American prisons are full of people who just could not learn this.

If the idea of throwing wooden shoes into the machinery amuses you (i.e. sabotage), then you might amuse yourself by performing such a deed. For example, periodically enter a random and bizarre search phrase such as "bionic geriatric marsupial Democratic gay porn" into a search engine and see what happens. It never fails to bring up something unexpected, and I delight to think of what it does to the data analysis algorithms, or anybody trying to scope out my sex life.
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Re: Advertising Trends

Unread postby SeaGypsy » Tue 16 Aug 2016, 21:34:43

My mother is your age KJ, she was a senior public servant & local politician through the 80s to about 5 years back, she was always warning all her family about the topics you are expounding, before any of us were even using computers, she was aware of people being destroyed by data, nearly 30 years ago. One of my brothers has a habit of losing his temper including online communication, which he is currently in his third separate civil court matter regarding. I'm more aware of the line.
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