Back in the day offset lithography required a number of specialized craftsmen with a high degree of manual skill to get from concept to printed piece. The PostScript printer connected to a Mac did away with most of those jobs starting in '85. A typical disruptive technology, DTP quickly displaced all those old prepress specialties with a Mac and one mouse-boy. Of course this caused a rapid drop in employment in commercial printing and of course newspaper, periodicals etc. The drop in newspaper employment shows the decline of those jobs began way before the peak of ad revenue just before the 2001 recession and the onslaught of web-based marketing:
I did well as one of the early adopters. I could do stuff with a mouse-click the old designers could only dream of doing and I could do it much faster and cheaper by far. I had the advantage of a pre-DTP printing apprenticeship so I understood the process and had a lower learning curve. Eventually the perception that everyone needed a website began to cut into printing and print budgets. Now DTP designers like me are always at the top of the rankings - of endangered careers that is, LOL.
As the data miners suck up ever greater amounts of personal information and learn to predict exactly what we want and when we want it, traditional mass advertising will go away. I've seen the phrase "I know half my ad dollars are wasted, I just don't know which half" credited to several different people but we are now getting closer all the time to narrowcasting ad messages. Ad revenues have supported the design industry for a hundred years or two but we are about at the end of using creatives to sell products scattershot hoping to attract a buyer.
So having said all that, I think I can hardly be called a Luddite when I ask the question that Pew asked in a recent "canvassing"
Will networked, automated, artificial intelligence (AI) applications and robotic devices have displaced more jobs than they have created by 2025?
And spice it up a bit with the added caveat:
And how will peak oil affect/intersect with advancing AI?
Reading about the questions posed by Pew Research their takeaway was such:
The vast majority of respondents to the 2014 Future of the Internet canvassing anticipate that robotics and artificial intelligence will permeate wide segments of daily life by 2025, with huge implications for a range of industries such as health care, transport and logistics, customer service, and home maintenance. But even as they are largely consistent in their predictions for the evolution of technology itself, they are deeply divided on how advances in AI and robotics will impact the economic and employment picture over the next decade.
The results (in case you don't want to read the entire report or even the few html pages are (my words)
Technology always makes more jobs than it kills by creating whole new classes of jobs.
vs.
This time is different (or will be) because machines are replacing thinking jobs, not just brute force or repetitive or even skilled tasks (like prepress).
Of course I saw no one mention any problem with declining available energy in the 10 year timeframe of the questions.
So anyway, what happens at the juncture of AI & PO?
.