[americandream]

After nearly five decades in business, I’m often asked what I’ve learned about leadership and the role that business can play in making this world a better place. I recently shared my thoughts on the subject at this year’s World Culture Festival – here they are:

From the day I took my first steps as an entrepreneur, I’ve felt that the only mission worth pursuing in business is to make people’s lives better. That’s why I started Student Magazine at the height of the Vietnam War, and it’s also why we launched Mates Condoms in the UK. It’s how we’ve been disrupting the airline business for over 30 years now, and it’s how we continue to bring change to many other industries, from mobile communications to hotels and, soon, space travel.

https://www.virgin.com/richard-branson/ ... tter-place