NEW YORK - A new company hopes drivers will kick the oil habit by brewing ethanol at home that won't spike food prices.

E-Fuel Corp unveiled on Thursday the "MicroFueler" touting it as the world's first machine that allows homeowners to make their own ethanol and pump the brew directly into their cars.


The portable unit that sells for $10,000 resembles a gasoline station pump and nozzle -- minus the slot for a credit card, or the digital "SALE" numbers that whir ever faster at retail pumps as global demand pushes fuel prices to record levels.

Instead of tapping gasoline from an underground tank, the pump's back end plugs into home power and water supplies to make ethanol for as little as $1 a gallon (3.8 liters), according to E-Fuel.

The company says one of the machine's top selling points is its sweet tooth. It ferments fuel from sugar, the price of which is historically cheap as global supplies are glutted.

That means it avoids the Achilles heel of today's US ethanol system -- reliance on corn -- which has been blamed for helping to spike global food prices.

"There's no mother in America crying that their kids aren't getting enough sugar," Tom Quinn, CEO and founder of E-Fuel said in an interview.