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Corporate America’s Huge Appetite for Clean Energy

Corporate America’s Huge Appetite for Clean Energy thumbnail

An increasing number of corporations are directly buying (or building) their own clean electricity. For decades most Fortune 1000 companies did little more than try to manage costs as they bought electricity and fuel from the existing marketplace. This model of simply relying on the existing marketplace to meet energy needs has, however, suddenly become outdated. More and more companies are realizing the strategic advantages of sourcing renewable power. Companies that fail to adapt will face serious competitive disadvantages as this trend accelerates.

There are several reasons for this explosion in interest in direct purchases of clean energy. Reasons range from pure cost per kwh purchased, to market and regulatory certainty, to the brand value of reducing reliance on fossil fuels, to concerns over the future of specific markets in the face of a changing climate. Consistent in every one of theses reasons is an underlying economic case – replacing electricity generated from burning fossil fuels with electricity from wind and solar is a good business strategy.

Over the past few years electricity from wind and solar has become cheap – in many cases it is less expensive to build new generating capacity from wind or solar than from to build a new gas or coal plant. Buying renewable electricity removes fuel price volatility so prices are much more stable. Wal-Mart has been aggressively buying renewable power for years, primarily for the cost saving the company realizes. Ikea constantly touts immediate costs savings as the primary driver for its massive clean energy purchasing. Oil refining giant Valero uses wind power to drive refining operations in Texas because wind power was cheaper and the price was more stable than what was otherwise available in the market.

Renewable electricity is clean, and an increasing number of companies are setting aggressive clean energy and greenhouse gas emission reduction targets. Companies across the business spectrum – from Apple to General Motors, which both publicly announced goals for 100% renewable power for their global operations are using clean energy investments to gain competitive brand advantage, companies ranging from Bank of America to Dow have built advertising plans around their clean and sustainable investments. Consumers, both individuals and businesses, place real value in their buying choices based on the energy and climate footprint of brands. Forward thinking companies are committing to buying clean power in an effort to build a competitive advantage with these consumers.

Corporate interest in renewables is also being driven by anticipation of significant climate-policy changes, which could materially disrupt the market and existing cost structure of fossil fuel-based electricity.   Several countries have put serious carbon pricing regimes in place as part of their efforts to meet the goals laid out in the Paris Climate Accord, and the two largest global markets, China and the U.S. have both formally joined the pact. In the U.S., EPA’s Clean Power Plan is still being contested, and the effect of specific implementation remain uncertain, but a material impact on power markets and electricity customers remains virtually certain. Around the globe many other countries are working through the implementation of new laws to reduce greenhouse gas emissions, all of which shifts value towards renewable electricity generating sources.

Many large corporations are not only trying to calculate the effects of these regulatory shifts, but are directly supporting these climate change driven policy changes. Amazon, Apple, Google, Microsoft, Mars, Ikea, Blue Cross and Blue Shield, and Adobe all submitted briefs supporting the Clean Power Plan in its appeal before the DC Circuit Court of Appeals. While there was a diverse set of reasons for each of these companies’ support for the Clean Power Plan, from getting regulatory certainty on the future of power markets, to mitigating the negative health effects (and costs) to a belief it will support longer term global economic stability, each was rooted firmly in the conviction that the Clean Power Plan would lead to long-term valuation creation for these companies. As more corporations see the value of aligning their business with mitigating and managing climate change, the pace of clean energy acquisition by corporations will only increase, growing a market worth hundreds of billions of dollars for new solar and wind projects.

The potential for this new market, worth hundreds of billions of dollars, has grabbed the attention of clean energy developers and investors. While the renewable energy market has grown rapidly over the past few years, developers and investors have become frustrated by many utilities are reducing the amount of wind and solar generated electricity that they are willing to buy under long-term contracts. These long-term commitments to buy the electricity generated from a wind or solar facility are typically necessary for an investor or lender to put money into the construction or purchase of a new wind or solar farm. Without these long-term agreements billions of available dollars are not being committed to projects.

New corporate buyers will be a vital and growing segment of the solar and wind markets. Developers and investors are actively looking for ways to gain access and market share in this new segment. The Renewable Energy Buyers Alliance (REBA), which was created by the Rocky Mountain Institute, the World Resources Institute, the World Wildlife Federation and BSR, has attracted more than one hundred of the largest corporate buyers to join its membership, as well as dozens of leading renewable energy developers, private equity fund managers, and banks to REBA events.

The combination of these two dynamics – developers and investors looking for new long-term commitments to buy power, while businesses are looking to lock in long-term supplies of clean and inexpensive solar and wind power – is driving a fundamental shift in the electricity market. In 2012 500 MWs of renewables were directly contracted for using corporate power purchase agreement, by 2015 more that 3400 MWs of capacity was contracted for by corporate buyers and the Rocky Mountain Institute projects this market to be more than 60,000 MWs by 2025.

In addition to shifting corporate strategy and a matching demand for long-term buyers, changes in the electric regulatory structure and innovations in the deal structures used to sell and finance electricity have helped open this new market for buyers to contract directly with power plants many miles away. Additionally, an explosion in available data about usage as well as new tools to manage energy consumption are making the intermittent nature of solar and wind power easier and cheaper to manage, further supporting the economic case for shifting corporate energy consumption to renewable power.

Developers and investors must reconcile this huge new segment of the market for power as part of their respective strategies. Effective, forward-thinking energy planning will be an important part of future competitive advantage across most businesses – and the companies that get this transition right will be rewarded. It will be vital for corporations to learn the power contracting and delivery process at a level of detail that only a select few strategic-thinking super-users of energy have ever considered. Finding the experience and talent to succeed in this dynamic new market will be increasingly challenging. Early adopters are building a critical advantage by being ahead of this market, and building a solid foundation for either the buying or selling of renewable power directly to corporations will be a barometer of success for businesses of all types.


29 Comments on "Corporate America’s Huge Appetite for Clean Energy"

  1. makati1 on Mon, 3rd Oct 2016 8:13 pm 

    “Corporate America’s Huge Appetite for Clean Energy”


    Another bunch of lies and exaggerations trying to sucker in some investors for a future that will never exist. Why? Too many reasons to even start on here. You will either know them or deny them, so why bother? It is interesting watching the US decompose and not having to smell the stench.

  2. makati1 on Mon, 3rd Oct 2016 8:37 pm 

    How much of the world sees America:

    “The Americans seem hell bent on war and the up-coming elections in the US hold no hope for the future, only more despair. The Russians and the rest of the world are faced with Godzilla, the monster that threatened Japan in several science fiction films made in the 50’s. Those films were cleverly disguised political attacks on the United States and its destruction and occupation of Japan. America was the monster that was born in the mushroom cloud over Hiroshima. It was the monster threatening to destroy everything in its path. Nothing could seem to stop Godzilla, except of course nuclear weapons. And this is where we are; the Russian government trying everything it can think of to avoid that catastrophe while the Americans keep pushing them and all of us, into a corner there is only one escape from.”

    “Representatives for the Russian Emergency Situations Ministry (EMERCOM) said that all bomb shelters and underground shelters in Moscow meant for the evacuation of people in case of a nuclear attack or other emergencies, “were prepared and will be able to accommodate the entire population of the capital.””

    Duck and Cover!

  3. Boat on Mon, 3rd Oct 2016 8:38 pm 


    Your like a small child that the world is to big for. Increasingly your typical response is “Another bunch of lies and exaggerations trying to sucker in some investors for a future that will never exist. Why? Too many reasons to even start on here. You will either know them or deny them, so why bother?”

    Yes mak, why bother. Your old and your rants are old. It’s ok, you’ve earned your Manila home and third world lifestyle. Explain to the P’s how stepping over piles of shyt is a better life style.

  4. GregT on Mon, 3rd Oct 2016 8:49 pm 


    I believe what you meant to type was; “You’re like a small child that the world is too big for.”

    Most small children understand this by around the 5th grade.

  5. makati1 on Mon, 3rd Oct 2016 9:08 pm 

    Boat, and you are a punk asshole that no one believes. There, are we on an equal level now that I have come down to yours?

    I know more about the real world than you ever will. And my decision to relocate out of the Police States of America was, and is, a step up the ladder, not down, as you are soon going to find out. Be patient.

  6. rockman on Mon, 3rd Oct 2016 9:46 pm 

    “An increasing number of corporations are directly buying (or building) their own clean electricity. For decades most Fortune 1000 companies…”

    I’m sure the number has increased. Of course it would very interesting to know it has increased by 200 or 300 hundred of 1,000 companies (the number the author put on the table) or if it is 10 or 20 (i.e. 1% or 2%). The article would have much more impressive if they had mentioned more then 10 companies.

    It would have been very impressive if they had mentioned the several thousand small businesses in Texas that are today getting a portion of their electricity from our wind farms. And they could have mentioned some of the big boys also but so often Texas is left out of the discussion. Wonder why…a tad jealous? LOL:

    Sept 2016 – Johnson & Johnson Buying 100 Megawatts of Texas Wind Power. The company signed 12-year deal for half the output of EON project. J&J seeking to get 35% of electricity from renewables by 2020. They are the world’s biggest maker of health-care products and agreed to buy 100 megawatts of capacity from a wind-power project in the Texas Panhandle.
    The company signed a 12-year power purchase agreement to buy half the output from a 200-megawatt wind project being developed by EON SE.

    It expects the Colbeck’s Corner project near Amarillo to provide the equivalent of about 60 percent of Johnson & Johnson’s electricity consumption in the U.S., and 25 percent globally. The company aims to produce or procure 35 percent of its electricity from renewable-energy by 2020, and all of it by 2050. The project is expected to go into service this year.

    Google is the biggest corporate buyer of renewable-energy. In 2014 it finalized a deal to invest $75 million in a Texas Panhandle wind farm outside of Amarillo. The 182 Megawatt facility has the capacity to generate enough renewable energy to power 56,000 U.S. homes.

    And Amazon is teaming up with Chicago’s Lincoln Clean Energy to build the 253-megawatt Amazon wind farm west of Abilene. Enough to power 50,000 homes on a hot Texas day.

    The wind farm, which is slated to open by the end of 2017, will feature more than 100 wind turbines designed to help power Amazon’s Texas’ facilities and much more. The electricity will feed into the overall state grid. And will be able to do so thanks to a $7 BILLION grid upgrade paid with tax payer money.

    And why the focus on Texas: Amazon Wind Farm Texas is its largest renewable energy project to date and the newest milestone in its long-term sustainability efforts across the company. And Amazon is continuing to expand in Texas thanks to our growing economy. The online shopping juggernaut opened a new, “Silicon Hills” corporate hub last year in Austin and, in 2014, leased out a large chunk of office space at the Dallas Galleria complex. There’s also a large Amazon warehouse and customer service center outside of San Antonio in Schertz. Earlier this summer, Amazon pledged to open a new 855,000-square-foot distribution warehouse in Houston.

  7. Welch on Mon, 3rd Oct 2016 11:14 pm 

    Mak, you might want to lay off global it’s mainly conspiracy theories and bullshit doom. Seriously dude.

  8. dave thompson on Mon, 3rd Oct 2016 11:33 pm 

    “Corporate America’s Huge Apatite for Clean Energy” is solely built on an image of clean green sustainability and the idea that the people will buy into the utter nonsense that industrial civilization can continue forever, with an endless growth paradigm. Because we have a few wind farms and solar panels propelling us all into the flying car future of tomorrow. Total bullshit in the propaganda trough of, slurp it up folks MMMMMM GOOD!

  9. GregT on Mon, 3rd Oct 2016 11:37 pm 

    Yes Mak,

    Better off listening to the corporately controlled MSM. Human beings do not conspire, never have, never will. And about all of that bullshit doom. Don’t pay attention to what’s actually going on in the world. Bury your head in the sand like Welch has. Much more comforting that way.

  10. makati1 on Mon, 3rd Oct 2016 11:56 pm 

    Welch, so the truth bothers you? I guess the Wall Street Urinal or the New York Fish Wrapper is better? Maybe the WaPo that is only good for lining the bottom of a cat’s litter box? Suck up that government Koolaid and live in the fantasy world they sell. The brainwashing is complete when the brainwashed supports it.

  11. Apneaman on Tue, 4th Oct 2016 12:12 am 

    Corporate America. Who knows better than they do?


    How organisations enshrine collective stupidity and employees are rewarded for checking their brains at the office door

    “For more than a decade, we’ve been studying dozens of organisations such as this management consultancy, employing people with high IQs and impressive educations. We have spoken with hundreds of people working for engineering firms, government departments, universities, banks, the media and pharmaceutical companies. We started out thinking it is likely to be the smartest who got ahead. But we discovered this wasn’t the case.

    Organisations hire smart people, but then positively encourage them not to use their intelligence. Asking difficult questions or thinking in greater depth is seen as a dangerous waste. Talented employees quickly learn to use their significant intellectual gifts only in the most narrow and myopic ways.

    Those who learn how to switch off their brains are rewarded.”

  12. makati1 on Tue, 4th Oct 2016 12:44 am 

    Ap, I have experienced this often in my 50 years of employment. Suggestions better come from the boss, not the employees. I have only had one or two bosses that actually listened and considered my input.

    The last company I worked for was the best example. It was started by the father of the then current company president. When the father died the two sons took over. It had been built during the boom times prior to 2008, when you really had to be stupid to fail. Arrogance best describes the two brothers. They hired a college chum as VP and another as comptroller. I don’t think the four of them together, had the smarts of the father who had died. It became obvious during the 3 years I worked there. They were all in their early 40s at the time. I was 60+.

    I tried on several occasions, as estimator and project manager, to share my 30+ years experience with them, only to be told, in so many ways that they were doing it correctly and I was wrong. 2007 happened and they started cutting staff as contracts became rare and they could not compete on the ones that were available. Too much overhead by 300%. The office was stuffed with college chums, neighbors, friends and family ,for the most part and outnumbered the field staff by 2:1. I was one of the first to go. Thank goodness for small blessings.

    Last time I talked to someone who still had contacts there, they were ready to close their doors. That was 8 years ago. Oh well. My gain. Their loss. I retired and moved out of the country. Best decision I have ever made.

  13. Boat on Tue, 4th Oct 2016 3:28 am 

    There are reasons wind/solar are taking off. They make/save per kw/MW. That and investors know those what the price will be for 20-30 years out. MSM has nothing to do with it. Lol Both wind and solar are in it’s infancy and their current growth is but a small stepping stone.
    These newer turbines are getting so large and efficient even areas where wind is lighter become viable.

  14. Boat on Tue, 4th Oct 2016 4:18 am 


    Better off listening to the corporately controlled MSM. “And about all of that bullshit doom. Don’t pay attention to what’s actually going on in the world.”

    MSM reports on both sides of about any issue. Some of you idiots see only what you want to see. Any industry has competitors and competing industries. So of course all of these companies fight for exposure/market share. Of course they use politics and the media to advance profit for their share holders. But so do their competition.
    Grow up.
    There has never been a better time in human history for access to information. Much of that comes from the MSM. To the credit of MSM. Of course you should look for competing information/spin. Whether you like you like the message or not.

  15. Hello on Tue, 4th Oct 2016 4:20 am 

    MAK wrote: I was one of the first to go

    Why? They didn’t need janitorial service no more?

  16. Davy on Tue, 4th Oct 2016 5:55 am 

    As a doomer I am happy to read of any renewable construction. Large wind farms are likely going to be stranded in some collapse scenarios. Solar would offer better salvage in a reduced or decimated grid situation. If this collapse process last 20 years wind will have been good investments. Maybe I am wrong about wind. Can we imagine groups of humans harnessing the power from a wind farm post grid connection in productive ways? Humans are very industrious at such things. We know solar can be adapted from large farms to individual end users. Ideally we would be focusing society’s last productive efforts on end user low tech but with robust reliable solar.

    I will again preach my message that we need any and all renewables big or small as opposed to new airports or sport stadiums. We don’t need fast trains we need slow ones well built. Too bad we are not organizing more water travel. We surely will turn to waterways once modern civilization can’t procure enough fossil fuels to run enough ICE vehicles to power modern life. There are many sailboats out there but not particularly efficient for hauling fright. I guess their cabins can be gutted and made into freighters. It is a pity more people don’t do the research now on how we are going to power a greatly reduced civilization once complexity fails and fossil energy is significantly reduced.

    What does bothers me is the status quo soldiers of progress who march and chant the tune of a renewable future. They somehow think their technology can power what we have. They forget how fragile the economy is. Renewables are only possible from a healthy economy. Few will be made when the economy starts to collapse. These soldiers have never grown food so they think electric vehicles and exotic plant substances will take the place of oil. They don’t even consider a die off. Are they in huge denial we can feed 7BIL people without ample fossil fuels supported by a healthy growing economy? A die off itself is so destructive and deflationary that the global economy can never adapt. Without a global economy we need to at least halve the population. The global economy may not die slowly. It is more likely it will have a slowish powerdown and then complete failure. Some nations or regions may adapt but not without huge issues that involve death and poverty. Maybe the denial is a good thing. Status quo soldier who are marching and chanting their marching songs are less dangerous than soldier who go AWOL.

  17. makati1 on Tue, 4th Oct 2016 7:09 am 

    Hello, very funny. I was their main estimator bidding on multi-million dollar construction jobs, and one of their project managers. But A dog walker like you would not understand. How much does that pay now? LOL

  18. penury on Tue, 4th Oct 2016 9:22 am 

    When I first became interested in several things a prof I had offered all of this advice” When you are in court, if you have the facts on your side, argue the facts[ when you have the law on your side, argue the law; when you have neither argue the persona. Ad hominum attacks say nothing about the person you are attacking, but reveal the shallowness and lack of intelligence of yourself. Some of the posters here would benefit from this advice.

  19. Kenz300 on Tue, 4th Oct 2016 11:17 am 

    Total Continues to Diversify, Takes Strategic Stake in AutoGrid

    Wind, solar and geothermal continue to grow in use every year while fossil fuel use declines

    Climate Change will be the defining issue of our lives…

    23 States to Rely on Geothermal, Solar, or Wind Power as a Primary Source of Electric Generation in 2016

  20. rockman on Tue, 4th Oct 2016 11:22 am 

    P – Why I always look forward to your posts.

    Davy – “Renewables are only possible from a healthy economy.” I know this will irritate the perpetual Texas haters. But that is exactly why Texas become one of the leading wind power producers IN THE ENTIRE WORLD. Had it not been for our growing economy (led by more then just the energy industry) the state govt would not have been able to spend $7 BILLION IN TAX PAYER MONEY to expand our electrical grid.

    Energy revenue has been a big plus. But a much more important factor: our growing economy allowed Texas to use general tax revenue to run the state and thus allowed our politicians to sock a lot of that money away:

    In 1988, in the wake of a recession caused by slumping energy prices, the Texas Legislature created the Economic Stabilization Fund (ESF) as a cushion for state budget writers to fall back on in lean times. The ESF – commonly called the “Rainy Day Fund” – has grown from less than $20 million to $9.7 billion at the end of fiscal 2016. The Texas rainy day fund is the largest of its kind in the nation. And it even helped us thru an unusually bad dry season when several hundred $million of the ESF to help our farmers.

    And many in the country recognized our growth potential: for the last 25 years our population grew at the same rate as the mighty NYC. Some years ago when the country was struggling with a recession 75% of all the new jobs in the US were created in Texas. The 2010 US Census recorded Texas as having a population of 25.1 million—an increase of 4.3 million since the year 2000, involving an increase in population in all three subcategories of population growth: natural increase (births minus deaths), net immigration, and net migration. The state passed New York in the 1990s to become the second-largest U.S. state in population, after California.

    Texas’ population growth between 2000 and 2010 represents the highest population increase, by number of people, for any U.S. state during this time period. The large population increase can somewhat be attributed to Texas’ relative insulation from the US housing bubble.

    And while we have a lot of oil/NG we have a hell of a lot more coal (lignite). Coal the state will continue to count on many decades into the future. Despite 10% of electricity coming from our wind farms we haven’t replaced one fossil fuel Btu with wind power. And while we are still the biggest coal burning state we also have the most efficient coal-fired plants in the nation. And are currently building the largest CO2 sequestration project on the planet to dispose of the second largest GHG producer in the country: a plant burning coal and NG.

    Yes indeed: a lot of reasons for some folks to hate Texas. But as we say: “It ain’t braggin’ if it’s true”. LOL.

  21. rockman on Tue, 4th Oct 2016 11:44 am 

    Ken – Cherry pick the data as much as you like but it doesn’t change the reality. Such as the majority of our electricity comes from burning fossil fuels. And oil burning plants are producing as much as solar. In 2015:

    There are 511 coal-powered electric plants in the U.S. They have generated 34 percent of the nation’s electricity this year.

    There are 1,740 natural gas-powered electric plants in the U.S. They have generated 30 percent of the nation’s electricity this year.

    There are 99 reactors at 63 nuclear electric plants in the U.S. They have generated 20 percent of the nation’s electricity this year.

    There are 1,436 hydroelectric plants in the U.S. They have generated 7 percent of the nation’s electricity this year.

    There are 843 wind-powered electric plants in the U.S. They have generated 5 percent of the nation’s electricity this year.

    There are 772 solar-powered electric plants in the U.S. They have generated 1 percent of the nation’s electricity this year.

    There are 1,098 oil-powered electric plants in the U.S. They have generated 1 percent of the nation’s electricity this year.

  22. ghung on Tue, 4th Oct 2016 12:06 pm 

    There are 5 solar-powered plants on my place. They have generated 98% of my electricity this year, pumped 100% of our water, and heated about 85% of our hot water.

    Not sure what the rest of you are doing.

  23. penury on Tue, 4th Oct 2016 2:19 pm 

    Struggling to put food on the table, and maintain a roof over the table. The minority of people like Ghung

  24. penury on Tue, 4th Oct 2016 2:28 pm 

    continuing the prior post. For some reason it posted prior to writing. The minority of people like Davy and Ghung who have the space, money and knowledge to consider total or partial solar or wind power are extremely lucky. The best the rest of us can do is support the corporations in their efforts in changing. I presume that with a concerted effort the U.S. could become 50 per cent renewable by 2050.

  25. ghung on Tue, 4th Oct 2016 3:15 pm 

    “…who have the space, money and knowledge to consider total or partial solar or wind power…

    A little over 20 years of concerted effort and going without a lot of the things many people in my country take for granted. It’s about getting serious about some things that matter, and, no, I don’t expect the people of my country to get serious about those things.

    They’re too busy “affording” fucking iPhones and vacations; spending money at Starbucks and on energy drinks; driving obscenely large vehicles with 84 month loans to sporting events; buying much bigger houses than they need while their kids play first-person-shooter games on their new 4K curved- screen TV instead of doing their homework which many schools no longer bother to assign. It’s about people who support lunatics like Donald Trump who lets them pretend that we haven’t already screwed up their grandkids’ chances at any of these things; people who can’t find Iraq on a map, and could care less as long as the gas pumps work and their paychecks don’t bounce.

    It’s about choices most of us refused to make back when we had a President who actually told them the truth some 36 years ago. They didn’t want to hear it then, they don’t want to hear it now, and they’ll blame someone else when it turns out it was all true. A country that can spend $trillions on wars that never needed to be fought could have figured this out, but most folks didn’t want to be ‘bothered’. They’re too busy drinking the debt coolaid while bitching about illegal aliens who just want to work, and casting dispersions on the poor that had few choices to begin with.

    Yes, I got lucky in some ways, and didn’t squander it the way my society squandered the biggest lucky streak in history.

  26. Sissyfuss on Tue, 4th Oct 2016 5:39 pm 

    Getting back to the article, the corperatocracy has saved us once again. Now please return to your consuming of mass quantities of resources ASAP!

  27. Davy on Tue, 4th Oct 2016 6:16 pm 

    Pen, I do not deny being privileged to do what I do. It did not come easy. I took some big risks. I work hard now for little. I used to work hard for a lot in my previous life. I live in one of the poorest region in the country and love it. These days I get in from farming with goat shit on my feet. My body is always bruised or cut. I am sunburned and weathered. I would not trade this life for anything but it is far from easy. There are many here that couldn’t do it. Many wouldn’t do it because they could not stand the mess. If I had the chance to do this and didn’t wouldn’t that be a waste? I am practicing what I preach. I am trying to warn people of dangers and offering my experiences on ways to mitigate the risks. The drama on this board is often ridiculous. We should all be trying to help each other with this process.

  28. penury on Tue, 4th Oct 2016 7:39 pm 

    My comment was not a poke at either, it was meant to state that millions of people live in cities, or small houses or trailers across the country. People who succeed make the majority of their own luck.Remember luck is ten per cent inspiration and 90 per cent sweat. Being able to take advantage of your assets makes a large difference.

  29. Kenz300 on Wed, 5th Oct 2016 9:51 am 

    Renewable Energy Generation Breaks Records Every Month in 2016 – EcoWatch

    Scotland blows away the competition – 106% of electricity needs from wind – joins select club

    Solar Cost Hits World’s New Low, Half the Price of Coal

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